Christopher Shea, Attorney at Law, LLC

A brief history of California Pizza Kitchen

Today's Wall Street Journal includes an interview with the two lawyers who started California Pizza Kitchen (click here). The article contains the following advice for entrepreneurs:

Q. What's your best advice for other entrepreneurs?

Rosenfield:
Be well-capitalized. So many concepts fail because the entrepreneurs misjudge how long it takes them to be successful.

Flax: Be optimistic. Bad times create openings of doors. A lot of people might think this is a terrible time, but it's not. There is a lot of money out there for good ideas. Real estate is cheaper, and there are more people looking for work. These are times when optimists can really take advantage. Now is the time to strike.


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